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Designs role in technology (Part-III)

Designs role in technology (Part-III)

(Continuing after part-II) What is your particular role for a design in your company right now right now that’s a very good question I hope no one I work with is watching I mean I work in research so I typically work and I work in AI research that feeds a lot of the hardware work at Google so I am working in those hardware timeframe so I am working instead of on things which are you know maybe three to five years well you’re also using design and user research to actually understand where you should be pointing the whole machine and you know to sort of investments in chip technology and things like that because you get into this dance I think of a cycle of understanding what the capabilities could be in three to five years time from a technological perspective and trying to think about where you’re actually trying to get to then so you’re illustrating conceptually where you might be going to but then you also sort of creating a list of requirements for other design projects in that intervening time and that’s generally what because we don’t work on any one product area at Google we work across lots of different ones we’re sort of creating those cooperations and collaborations across Google as well as a result yeah so I would argue that designers now have a pretty good seat at the table and if you agree what would you then expect from your fellow designers if they now have a little bit more power than maybe before darling yes sir absolutely I would say product designers have a seat at the table and that from the fact that they are in a very interesting position of being involved in the two stages of product development first at the start in the conception of what we should actually build and then in the implementation of how we should build it and we should feel for users because basically that’s what the user is gonna have in the end I think that what we can expect from this very strategic position is that as matt said designers will bring the most value when they are also involved into the the problem definition and not just into the solution itself so when they really work collaboratively with business engineer and product to figure out what the specs will be really like fleshing out the specs themselves so then at the end you truly have a product that would actually meet the business needs and the user need i’ve never really thought of having a seat at a box I’m usually stood up drawing something on a whiteboard but I think that yeah I mean there’s we have more influence we used to have but I think we also kind of need to realize that when you’re working with people who are very invested in an insight that they are getting funding in or they’re getting you know we’re trying to build a company around a vision of if you are not a founder you’re often seen as challenging that insight that they’ve had yeah and I think that’s one of the things that perhaps traditionally designers have difficulty like managing that in a way they almost need to act a little bit more like perhaps the investors of other VCS are working with those founders to actually challenge them in constructive ways or bring them evidence to to help them move along that insight that they’ve had which obviously is like one of the you know burning things that’s actually making that company possible so trying not to do that in opposition I think is a skill that designers are learning now as they sort of get closer to either fostering or supporting or challenging those insights of if they are if they are not a founder but if you are the who made you know most interaction with the end user and you had a lot of empathy for that end user me won a challenge the core idea or the founder because you feel that that’s part of your job should you do it or is it more or less how you frame it you may also be guessing because you don’t have any users yet so you know it depends how early on you are or how far out your your envisioned state is effectively you’re you’re all speculating on some kind of future success but I think there’s you know designers have a tool set to be able to speculate quite concretely and sort of make make as Carolyn is saying like these boundary objects that can be personalized for discussion and and really sort of accelerate the discussion I think ice cannot like partly what the value of having designed at the table or the whiteboard early on brings that concretization to make kind of V speculative futures real and understandable and yes yes don’t ask me a question about how more ways can designers bring more value more than just making it more concrete and understandable for everyone around the table or around the whiteboard what more can designers do yeah I think it goes back to the same idea so yesterday in the opening speech they were talking about our ownership is part of entrepreneurship I mean the same matter I actually feel that if designers owns more of the problem definition and not just a solution definition that’s where they bring the most value yeah it’s interesting because I think that’s that weird ownership is a you know it’s used a lot as you know Newman you sort of like made to feel guilty if if you don’t have distance but I think like one of the things that you have or you employed in in design or any sort of creative endeavor is engineering whatever it is some kind of critical distance or reflection on what you’re doing and because people are so bound up in this ownership of what they you know quite rightly to have the passion to take the risks to do what they’re doing often there isn’t that ability to have that reflection or critique from different viewpoints which is where sort of your advisers and and your investors often come in but I think actually the designer is used to that from their education their schooling that their community and they have you know they can give kind of concrete overusing the word concrete the vacant they can they can introduce ways into the company culture early where you can get that critique happening in in a in a way that isn’t damaging doesn’t slow things.


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